What’s Trending: Social Media Influencers to Watch

In today’s digital age, social media influencers are some of the most influential voices shaping trends, cultures, and conversations. They hold the power to impact everything from fashion and beauty to politics and social justice. With new faces constantly emerging, it can be hard to keep track of who is rising in popularity and making waves. In this article, we’ll highlight the social media influencers you should keep an eye on in 2024—those who are setting trends, breaking barriers, and captivating audiences across the globe.

1. Charli D’Amelio – The Queen of TikTok

Charli D’Amelio has long been considered one of the biggest stars on TikTok, but she’s still going strong in 2024. Known for her viral dance videos and down-to-earth persona, Charli’s content continues to dominate the TikTok app, making her one of the most influential influencers of the past few years. What sets Charli apart is her ability to balance mainstream appeal with authenticity, which resonates deeply with her massive Gen Z fan base.

Over the past year, Charli has expanded her brand beyond TikTok, launching collaborations with major fashion brands, hosting her own podcast, and even starring in a Hulu reality series. Her influence isn’t limited to just one platform—Charli continues to lead trends and inspire millions, whether it’s through her dance challenges or her candid moments about mental health and self-care. If you’re not already following Charli, now is the time to start.

2. Emma Chamberlain – The YouTube Trendsetter

Emma Chamberlain’s influence on YouTube and Instagram is undeniable. Starting out as a quirky, relatable teen on YouTube, Emma has evolved into a full-fledged business mogul, fashion icon, and cultural tastemaker. She broke the mold of the “typical influencer” by embracing authenticity and awkward humor, which earned her a devoted following. But Emma’s success didn’t stop at YouTube—she’s become a prominent figure in the fashion world, partnering with brands like Louis Vuitton, and has even expanded into the world of coffee with her brand, Chamberlain Coffee.

Her unique blend of humor, vulnerability, and style has made Emma a favorite for millions. In 2024, Emma continues to dominate on social media, regularly sharing her adventures, life updates, and hilarious observations. Emma’s unfiltered, yet chic approach to content creation has earned her a spot as a true trendsetter, and she’s a must-watch for anyone who wants to stay on top of what’s next.

3. Khaby Lame – The King of Simplicity

Khaby Lame became a viral sensation by sharing videos that humorously simplify overly complicated life hacks and processes. His deadpan expression and simplicity in tackling “life hacks” made him one of the most-followed creators on TikTok and Instagram. In 2024, Khaby has continued to be a global star, appealing to audiences across language barriers, thanks to his minimalist approach and universal humor.

Khaby’s rise is proof that you don’t need flashy special effects or elaborate storytelling to captivate an audience—sometimes, the best content is the simplest. He has taken his brand to new heights by expanding into commercial partnerships with top brands and collaborating with other influencers worldwide. His steady stream of humorous content and relatable approach continues to attract millions of views and followers, making him an influencer to watch for years to come.

4. Addison Rae – The Multi-Hyphenate Star

Addison Rae started as a TikTok dance sensation, but today, she is a multi-hyphenate entertainer and entrepreneur. With millions of followers across multiple platforms, including TikTok, Instagram, and YouTube, Addison Rae has built an empire that includes acting, music, beauty, and fashion.

In 2024, Addison continues to shine in various entertainment sectors, having recently appeared in several movies and shows. She’s also a key figure in the beauty and fashion industries, with her own cosmetics line, Item Beauty, and collaborations with major fashion brands. Additionally, Addison’s content ranges from beauty tutorials to lifestyle videos and personal vlogs, making her an all-encompassing influencer whose brand only seems to grow bigger by the day. As she continues to diversify her career and expand her audience, Addison Rae remains one of the top influencers to watch in 2024.

5. Bretman Rock – The Beauty and Fitness Icon

Bretman Rock is one of the most unique and dynamic influencers to come out of the beauty and fitness space. Known for his infectious personality, bold fashion choices, and unapologetically fun approach to life, Bretman has built an empire that includes beauty tutorials, fitness content, and a personal YouTube channel. His ability to connect with audiences through humor and relatability while promoting confidence and self-love has made him an icon for people of all ages and backgrounds.

In 2024, Bretman continues to challenge the norms of beauty and fitness by promoting body positivity and breaking stereotypes. He has also expanded his brand beyond social media into TV, starring in his own reality series “Bretman Rock: The Life of a Legend” on MTV. Whether he’s sharing a beauty hack, a hilarious meme, or a motivational fitness video, Bretman Rock is a force to be reckoned with on social media and beyond.

6. Bella Poarch – From TikTok to Music

Bella Poarch became an overnight sensation when her lip-syncing video to “Sophie Aspin Send” went viral on TikTok, but she didn’t stop there. Bella has turned her TikTok fame into a career in music, releasing her debut single “Build a Bitch,” which topped charts and became a viral anthem. With her signature anime-inspired aesthetic and bubbly personality, Bella has captured the hearts of millions.

Bella’s success story is one of transformation, showing how an influencer can diversify into multiple industries, from music and fashion to gaming. In 2024, Bella continues to release music, engage with her audience on TikTok, and make waves in the entertainment industry. Her growth and versatility make her an influencer to keep an eye on as she continues to redefine what it means to be a social media star.

7. The Try Guys – The Power of Friendship and Fun

While individual influencers often dominate the space, groups like The Try Guys have proven that collaboration and camaraderie can lead to massive success. The Try Guys, who rose to fame on YouTube with their humorous and often outlandish challenges, continue to attract millions of views with their unique blend of comedy, authenticity, and group dynamics.

In 2024, The Try Guys have remained a go-to source for lighthearted entertainment, social commentary, and inclusivity. Their continued success lies in their ability to stay relatable while exploring a wide variety of topics, from lifestyle experiments to social issues. As they expand their reach through partnerships and brand deals, The Try Guys prove that sometimes, the strength of a group dynamic can outshine even the most charismatic solo influencers.

Conclusion

The social media influencer landscape is constantly changing, with new personalities rising to fame every year. From Charli D’Amelio’s viral dance videos to Khaby Lame’s hilarious life hacks and Bretman Rock’s empowering beauty tutorials, these influencers are not only shaping trends but also creating an impact on global culture. As social media continues to evolve, these creators are helping to push the boundaries of what’s possible, proving that authenticity, creativity, and humor are still the driving forces behind what makes an influencer successful.

Whether you’re interested in beauty, fitness, fashion, or entertainment, these rising stars are the ones you’ll want to keep an eye on in 2024. Each of them is carving out their own path, and with their ever-growing influence, it’s clear that they’re shaping the future of digital media and social engagement.